Ron Shevlin talks about FinTech and banking industry trends, what financial brands are doing right and wrong, as well as AI, crypto, marketing, TikTok, financial services tailored to LGBTQ, and much more. Ron is a global influencer for FinTech and financial services industry, director of FinTech research at Cornerstone Advisors, published author and weekly contributor to Forbes magazine, where he runs their popular segment, FinTech SnarkTank.
00:00 – Intro
01:06 – How Ron Got Into FinTech
05:27 – Top Trends in the Financial Industry and Banking
09:30 – Digital Transformation for Financial Brands
12:25 – Nailing “Digital Engagement” with Customers
23:45 – Generational Shift in Mindset
29:50 – Marketing Financial Products & Services
39:50 – Niche Market Financial Services
42:50 – Financial Brands Using Aggregators & Publishers
50:10 – Financial Literacy vs Financial Performance
01:01:30 – Role of AI in Financial Services
01:05:40 – Lessons from Robinhood and Gamestop
01:14:00 – Trend Alert: Disruption of the Value Chain
01:19:30 – Views on Blockchain and Crypto
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