Erin Bury joins us to talk about her entrepreneurial journey as a career marketer and current CEO of Canadian startup, Willful. Erin discusses the Willful origin story, her evolving role as CEO, struggling with imposter syndrome, why people need wills, the art of storytelling, common traits of successful entrepreneurs, rich dogs, fundraising and running a business with your spouse.
00:00 – Intro
02:20 – How to Politely Say “No”
06:09 – The Role of the CEO
07:45 – On Being Recruited as CEO…by Your Husband
10:15 – Going from Corner Office to Entrepreneur
13:32 – Struggling with Imposter Syndrome
15:14 – Why Solve the Wills Problem?
19:16 – How to Build a Strong Personal Brand
20:42 – The Dog with Over $100M in the Bank
25:42 – Why People Need Wills
29:52 – The Art of Storytelling
33:27 – Are Entrepreneurs Born or Made?
36:46 – Raising Capital for a Startup (Willful)
40:30 – What It’s Like to Start a Business with Your Spouse
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