Home » Episode 3 – Erin Bury | Entrepreneurship, Personal Brand Building and Online Wills

Episode 3 – Erin Bury | Entrepreneurship, Personal Brand Building and Online Wills

Guests in this episode:

Erin Bury joins us to talk about her entrepreneurial journey as a career marketer and current CEO of Canadian startup, Willful. Erin discusses the Willful origin story, her evolving role as CEO, struggling with imposter syndrome, why people need wills, the art of storytelling, common traits of successful entrepreneurs, rich dogs, fundraising and running a business with your spouse.


VIDEO CONTENTS:

00:00 – Intro

02:20 – How to Politely Say “No”

06:09 – The Role of the CEO

07:45 – On Being Recruited as CEO…by Your Husband

10:15 – Going from Corner Office to Entrepreneur

13:32 – Struggling with Imposter Syndrome

15:14 – Why Solve the Wills Problem?

19:16 – How to Build a Strong Personal Brand

20:42 – The Dog with Over $100M in the Bank

25:42 – Why People Need Wills

29:52 – The Art of Storytelling

33:27 – Are Entrepreneurs Born or Made?

36:46 – Raising Capital for a Startup (Willful)

40:30 – What It’s Like to Start a Business with Your Spouse

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